Releasing in-store and online this Saturday, December 26th at 11am HST.
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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!
This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.
The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.
Kākuhihewa Snapback
One of the cornerstones of the collection, featuring an aliʻi profile appliqué on the front to represent King Kākuhihewa, which is also an ode to the old military patches worn by native Hawaiians. The yellow melton wool crown complements the brown leather visor and green melton wool undervisor perfectly. The red top button, eyelets, side embroidery, and back embroidery help bring the whole look together. It’s topped off with a white snap enclosure and green crest tag around back.
RBI Tee – White / Women’s Racerback Tank – Heather Ash Grey
The signature logo tee for this collection comes back in pristine white for both men and women. Our brand name is emblazoned across the front in black and outlined in red and yellow, with a yellow crown on the back. The standard tee comes with the 10 year patch on the lower left front.