Releasing exclusively in-store and online this Saturday, May 7 at 11am HST.
This Saturday we’re taking it back to early 90’s surf culture, complete with sunny beaches, neon colors, and radical style. To honor that era we're bringing back a design we created a while back, which perfectly captures that classic surf vibe as it’s inspired by arguably the most iconic wax company in surfing's history.
To keep the old school style intact, we retained the hand-lettered feel of Mr. Zog's original, but flipped it with FITTED's motto and locale. We’ll be releasing three pieces that showcase the aptly titled Original Aloha design, with the headliner being the Original Aloha 5-Panel Camp hat.
A first for our company, this New Era 5-panel features a full black neoprene body, with Original Aloha patch displayed on the front in lime green, black, and white. The side New Era logo and crown are stitched in tonal black, while the back shaka is stitched in lime green to match the front. It also features a black clip enclosure and matching lime green crest tag around back.
Along with the 5-Panel Camp, we’ll be releasing an Original Aloha tee and tank top. The tee features the Original Aloha logo large on the back in black, white, and green, with a smaller black logo on the front left chest, printed on a lime green tee. The white tank top features a black, white, and grey logo on the back with a smaller black logo on the front left chest.