Releasing exclusively in-store and online this Saturday, May 7 at 11am HST.Photos: @kema808Model: @helloashereeeAloha kākou!This Saturday we’re taking it back to early 90’s surf culture, complete with sunny beaches, neon colors, and radical style. To honor that era we're bringing back a design we created a while back, which perfectly captures that classic surf vibe as it’s inspired by arguably the most iconic wax company in surfing's history.To keep the old school style intact, we retained the hand-lettered feel of Mr. Zog's original, but flipped it with FITTED's motto and locale. We’ll be releasing three pieces that showcase the aptly titled Original Aloha design, with the headliner being the Original Aloha 5-Panel Camp hat.A first for our company, this New...
Releasing Saturday, July 6th. In-store and online.Aloha kākou!Summer time in Hawaiʻi. The heat is turned all the way up, with tradewinds blowing here and there; here for the most part. Most locals are heading to the South Shore to hop in the water or hop on their boards if the surf is good. However, whether the weather provides nice surf or not, one tool that is considered an important piece of any surfing arsenal is surf wax which gives extra traction when rubbed on your stick. We're talking surfing here by the way, despite the seemingly implied sexual innuendos. To celebrate the Summer and this important piece of your surfing kit, we brought back our Original Aloha pocket tee, this...
Releasing tomorrow, Feb. 15thAloha kakou!We could sit here and wax-poetic (pun intended) about how much sex / surf wax is a part of daily life here in the islands, a must-have item for the daily surfer's accoutrements, but if you've lived here long enough, you should already know. This pack features a white tee with an Aloha-fueled flip of our take on sex wax in red, gold, green and black (Aloha Served Daily) along with an all black Pride.
