Releasing in-store and online this Saturday, February 15th.
Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”
“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.
“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

“Wai‘ale‘ale” Mua 59FIFTY
Featuring a multicolored Mua on a black micro-ripstop 59FIFTY base. Also features a black New Era logo and crown, white crest, and our Wai‘ale‘ale pattern on the undervisor.
“Wai‘ale‘ale” Cheehuu Snapback
An all green snapback utilizing standard polyester on the front two panels and spacer mesh around the back and on the topvisor. The undervisor features the Wai‘ale‘ale pattern, while the upper features white front embroidery, white New Era, black crown, and black/white back crest embroidery.
“Wai‘ale‘ale” 5 Panel Camper
A nylon ripstop camper completely dipped in our Wai‘ale‘ale pattern. Features our Mil-Spec label on the front, white embroidery all around, and our Pacific Standard label on the back along with a black snap clip enclosure.
“Sailing” ‘Aina Velcro Strapback
A special sail cloth is used on this strapback, which features a red crown with white front embroidery, green visor with raised white maile embroidery, and white rope wrapping the front. It also features a white top button, yellow eyelets, green/white back crest, and white side embroidery. To complete the sailing theme, we feature a special terry cloth sweatband, our Fitted sailing flags on the back panel, and a yellow velcro strap enclosure with white “ASD” (Aloha Served Daily) and “116” (our signature Pantone yellow) embroidery on the strap.
“Rain Camo” H Feather 59FIFTY
Based on a black crown, it features a multicolored H Feather logo, black crown embroidery, and white back crest and New Era embroidery. The visor is dipped in red with 3M reflective rain camo.
“Wai‘ale‘ale” Bucket
Our Wai‘ale‘ale pattern covers a full ripstop bucket hat. Features a black ripstop band, medial ventilation ports, and a small black side stash pocket with white New Era embroidery.
Aloha Beanie
A 12” cuffed black beanie with white Aloha embroidered on the front and a black side Fitted label.
Kamehameha Beanie
A 12” cuffed heather gray beanie with white Kamehameha embroidered on the front and a black side Fitted label.
“Wai‘ale‘ale” Brigante Beanie
A specially made New Era beanie that features our ASD logo embroidered on the bottom black cuff, with the rest of the beanie done up in our Wai‘ale‘ale pattern through a special jacquard woven technique, and topped with a red pom pom. It also features a Fitted side seam label and black embroidered New Era logo on the opposite side.
“Wai‘ale‘ale Aloha Logo” Tee – Green or Heather Gray / Raglan Tee – Heather Charcoal/Black / Women’s Crop Top – White
Our Aloha logo tee filled with our new Wai‘ale‘ale pattern. The green and heather gray tees feature a white crown on the upper back while the raglan tee and women’s crop top feature a black crown on the upper back.
“Wailele Crest” Tee – Red
Our Fitted crest is featured large on the front in white, filled with our Wailele (waterfall) photo. Features clear gel rain camo over the front graphic and a black crown on the upper back.
“Wai‘ale‘ale Crest” Tee – White
Our Fitted crest is featured large on the front in white, filled with our Wai‘ale‘ale pattern. Features a black crown on the upper back.
“Pacific Standard” Tee – Black
Bringing back a previous design, we focus on the “Pacific Standard,” the double entendre of our Hawaii Standard Time zone as well as our belief that what we do at Fitted sets the standard here in Hawaii. Features our Pacific Standard logo on the front left chest and a small white crown on the upper back with “Aloha Served Daily” written underneath. Large blue palm trees on both sides complete the look.
“Wailele Tri-Lock” Tee – Black
Features a large front graphic of repeating tri-locks up close. When looked at from afar, the tri-locks form our Wailele photo. A small white crown is seen on the upper back.
"Wai‘ale‘ale Aloha Means Hello” Tee – Black or Orange / Long Sleeve Tee – Heather Gray
Our popular “Aloha Means Hello” design with white outline, filled with our Wai‘ale‘ale pattern.
“Wailele Native” Tee – Red or Orange
Featuring our Native logo large on the front with white outline filled with our Wailele photo, covered in clear gel rain camo. Also features a small white crown on the upper back.
“Wai‘ale‘ale Logo” Tee – Black
Our standard logo tee with Wai‘ale‘ale pattern fill and white outline, as well as a white crown on the upper back.
“Aloha Repeat” Tee – White
Showing that Aloha needs to be given consistently on a daily basis, we’re bringing back this design on a white tee with different colored Aloha logos repeated down the front. A small black crown adorns the upper back.
“Aloha Served Daily” Tee – Red / Tank Top – Black
Our classic ASD graphic is featured large on the back in multiple colors while a smaller one-color version rests on the front left chest.
“Mua” Tank Top – Black
Featuring our crest in white on the front left chest. Also features a large Mua in multiple colors on the back, perfectly matching the Mua ripstop 59FIFTY above, with our standard logo underneath.
“Aloha Means Love” Women’s Crew Neck Tee – Heather Black
One for the ladies, a flipped version of our “Aloha Means Hello” design in white outline, filled with red and 3M reflective rain camo.