Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store. A L O H A !Those five letters, which encompass a multitude of meanings in the Hawaiian language, also completely embody the positive Hawaiian spirit. We see it all around us, and it’s something that we as a shop and as individuals strive to serve on a daily basis. It’s also something that Michael Paz, founder/designer of North Shore Underground (NSU) and Hawaiianbuilt, embraced on a year-long design exercise aptly titled...
Releasing this Saturday, October 4th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!The final piece from our Waiʻaleʻale collection is set to drop this Saturday, and it marks a new milestone for us as our very first cut and sew bottom. Engineered from our own specifications, we’ve built this hybrid walk short with premium materials and scrutinized over every last detail. This custom silhouette is named ʻAʻama, inspired by the crabs you see along most rocky shorelines in Hawaii. The ʻaʻama lives both in and around the water, which perfectly mimics the functionality of our hybrid walk short, combining the look and style of an outdoor walk short but built with the ocean in mind.The material used is...
Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!This Thursday we are releasing another stand-out piece from our Waiʻaleʻale collection. Designed and customized from the ground up using our own in-house specs, we present a new lightweight, breathable windbreaker—aptly named Ahu Laʻi as a nod to the ti leaf rain coats used in ancient Hawaiʻi.The Waiʻaleʻale Ahu Laʻi is made up of a lightweight nylon rip-stop material, featuring an all-over sublimated print of the Waiʻaleʻale pattern. Trilock accents are seen throughout, including the adjustable velcro closure on the wrists and the stitching on the back ventilation flap, which adds breathability. It also features adjustable drawcords at the waist and hood to help achieve the...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Back in Spring of this year we introduced the Waiʻaleʻale pattern, based on Mt. Waiʻaleʻale on the island of Kauaʻi, one of the wettest spots on earth. The idea that water surrounds us here in Hawaiʻi—from the waterfalls up in the mountains, to the inland rivers and streams, and down to the beaches all around us—gave way to the concept behind the design, and ultimately became the perfect catalyst for the collaboration between two local Hawaiʻi-grown companies and an activewear company with heavy ties to the surfing world.This Saturday we continue with our Waiʻaleʻale Collection, teaming up with Blue Hawaii Surf and Vans to present one...
