SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”


Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.
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Model: Christian Aloisio
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Koa Tree Camo Slaps Wind 59FIFTY
An extra clean, all-black neoprene 59FIFTY with a blacked out Hawaiian flag on the front and white embroidery around the sides and back. Our Koa Tree Camo pattern finds its way to the satin inner liner and the undervisor, creating a nice contrast.
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