Releasing exclusively in-store and online this Saturday, June 8 at 11am HST.Aloha kākou!This Saturday, we’re releasing a clean white Slaps Wind snapback with trucker mesh around the back, black undervisor, traditional flag colors on the front, white snap enclosure, and black and white side New Era logo and back crest. We’re also releasing a new Ikaika tee, paying homage to the warrior graphic tees of our youth, in red printed in black and white.
Releasing exclusively in-store and online this Tuesday, April 2 at 11am HST.Aloha kākou!This Tuesday, we’re releasing a bright Slaps Wind snapback with upright yellow as the base, black accents all around, and traditional flag colors on the front. There are two Protect & Serve pullover hoodies releasing as well, with the classic design printed on both black and safety green hoodies.
Releasing exclusively in-store and online this Saturday, January 5 at 11am HST.Aloha kākou!We’re releasing two new hats and a long-sleeve tee this Saturday under our FITSTRIKE program. The Slaps Wind snapback features a black crown and undervisor with reflective 3M visor and top button, traditional flag stitching on the front, and white eyelets, snap enclosure, and side and back embroidery. The Worldwide snapback uses New Era’s Retro Crown silhouette for an unstructured and relaxed fit, and features a red base with our new Worldwide branding on the front, tonal side logo, white crest, and white snap enclosure. The Glitch Logo long-sleeve tee features a white and red split Glitch logo on the front left chest, two half Glitch logos on...
Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.Aloha kākou!Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee. The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:The...
Releasing exclusively in-store and online this Tuesday, July 24 at 11am HST.Aloha kākou!Today’s FITSTRIKE release consists of a matching Slaps Wind set and a new tee design dubbed Hypnotic. The Slaps Wind 59FIFTY and matching 9TWENTY curved visor strapback feature a woodland camouflage base, traditional flag colors on the front, and finished off with yellow accents. The new Hypnotic tee showcases a rotating frame of FITTED crests, expanding out from the center, with the new glitch logo underneath and a crown on the back. It’s printed in white on a black tee as well as black on a yellow tee.