Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.
Photos: Udella Auyoung (@ujfmaphotos)
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.
Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.