Releasing in-store and online this Saturday, November 14th at 11am HST.Aloha kākou!“Wai” is the Hawaiian word for “water,” which we all know is essential for life. The word “waiwai” is a duplication of “wai” and it means wealth, riches, and abundance. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life.Unfortunately, the idea of being wealthy in our present society has nothing to do with having a rich supply of water or flourishing crops. It’s all about the money, along with the greed and corruption that comes hand in hand. With our Holiday 2015 Collection,...
Releasing in-store and online at FittedHawaii.com this Saturday, June 13th.Releasing at select stockists next week.Model: Kelsie Megan (@kmwml)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as...
Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.Photos: Udella Auyoung (@ujfmaphotos)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when...
