UPDATES — ALOHA SERVED DAILY RSS



FITTED FOR EL SEÑOR

Releasing exclusively in-store only this Thursday, October 28 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Video: @homefried_skillet Model: @ambermozo Aloha kākou! We have a special Thursday release this week in-store only, celebrating Era Sixteen [Wā ʻUmikūmāono] with the most premium release we’ve ever had—a FITTED for El Señor Mua medallion and chain. The Mua medallion is expertly crafted in New York out of solid 14K gold, weighing approximately 15.5 grams, and features El Señor and FITTED branding on the back. Keeping the Mua close to the heart is a 14K gold 2.6mm 24" Italian Cuban/curb chain, crafted in Italy. These unique pieces are extremely limited with only 25 made. Credit card purchases preferred. “Shorty's...

Continue reading



FITSTRIKE RELEASE: MUA SNAPBACK & QUALITY CONTROL TEE

Releasing exclusively in-store and online this Tuesday, October 26 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tomorrow, we’re releasing a new Mua snapback and matching Quality Control tee under our FITSTRIKE program. The Mua snapback features a black duck cotton canvas base with a green-to-blue gradient front logo, green side logo, green and blue back logo, and finished off with green eyelets and a white snap closure. The Quality Control tee features green, blue, and light blue print on a silver tee.

Continue reading



FITSTRIKE RELEASE: BRIGANTE SNAPBACK & RATIONS TEE

Releasing exclusively in-store and online this Saturday, October 23 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have a new Brigante snapback and Rations tee releasing this Saturday under our FITSTRIKE program. The Brigante snapback sports a rasta colorway with a black base, green visor, red undervisor, green top button, and yellow snap closure, along with red, yellow, and green front Brigante logo, yellow side New Era logo, and red and yellow back crest. The matching Rations tee features red, yellow, and green print on a green base.

Continue reading



FITSTRIKE RELEASE: KAHIKO STRAPBACK, CHEEHUU STRAPBACK, & FISH & POI TEE

Releasing exclusively in-store and online this Tuesday, October 19 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tuesday’s FITSTRIKE release consists of two new private label unstructured strapbacks and a new Fish & Poi tee. The Kahiko strapback features a cardinal base with a traditional multicolored logo on the front and white embroidery on the side and back. The Cheehuu strapback features black embroidery contrasted on a white base. The Fish & Poi tee features an earthy palette of colors printed on a black tee.

Continue reading



FITSTRIKE RELEASE: WESN SNAPBACK & KTWA TEE

Releasing exclusively in-store and online this Saturday, October 16 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Saturday, we’re releasing a new WESN snapback and Kill Them With Aloha tee under our FITSTRIKE program. The WESN snapback features a navy base with white and red front logo, white side logo, white and red back logo, and a white snap closure. The KTWA tee features a white base with sand and red print.

Continue reading