UPDATES — ALOHA SERVED DAILY RSS



FITSTRIKE RELEASE: CHEEHUU STRAPBACK, KAHIKO STRAPBACK, & KING’S FAVORITE TEE

Releasing exclusively in-store and online this Tuesday, October 12 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re releasing two new private label unstructured strapbacks, along with a new King’s Favorite tee, under Tuesday’s FITSTRIKE release. The Cheehuu and Kahiko strapbacks both sport a bright lemon color with black side crown and back crest, while the Cheehuu features a black front logo and the Kahiko features a multicolored front logo. The King’s Favorite tee features a multicolored print on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & DAY TRIPPER TEE

Releasing exclusively in-store and online this Tuesday, October 5 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tuesday’s FITSTRIKE release consists of a new Mua snapback and Day Tripper tee. The Mua snapback features a unique concrete-colored base with black undervisor, black eyelets, black top button, and white snap closure. The front logo is stitched in black, white, and teal, while the side New Era logo is stitched in black and the back crest is stitched in white and teal. The Day Tripper tee features a nice sunset gradient print on the back and a small white print on the front of a black tee.

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FITSTRIKE RELEASE: KAHIKO STRAPBACKS & ORIGINAL ALOHA TEE

Releasing exclusively in-store and online this Saturday, October 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re releasing a pair of private label Kahiko unstructured strapbacks this Saturday under our FITSTRIKE program, along with a new Original Aloha tee. The Kahiko strapbacks come in either royal blue or pistachio, and feature our classic, abstract hula dancer design stitched on the front, a white crown on the right side, and a white crest on the back. The Original Aloha tee features a blue, white and red design on a black base. We also have two in-store exclusives releasing tomorrow (not pictured): a 59FIFTY version of the camouflage/black/neon green Brigante snapback which released on...

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FITSTRIKE RELEASE: MUA SNAPBACK & BY THE BOTTLE TEE

Releasing exclusively in-store and online this Tuesday, September 28 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Tuesday, we’re releasing a unique Mua snapback alongside our popular By the Bottle tee in a new colorway. The Mua snapback features a split-colored crown, sporting woodland camouflage on the wearer’s right side and red on the wearer’s left side, with trucker mesh around the back, along with black visor, eyelets, top button and snap closure. The front Mua logo is stitched in black, while the side New Era logo and back crest are stitched in black and red. The By the Bottle tee features red, yellow, and white print on a black base.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, H PRIDE STRAPBACK, & BRIGANTE TEE

Releasing exclusively in-store and online this Saturday, September 25 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Saturday’s FITSTRIKE release consists of a Vanguard snapback, an H Pride curved visor strapback, and a Brigante tee. The Vanguard snapback features a gray crown with black visor, kelly green undervisor, black top button, black eyelets, and a white snap closure. The front logo and back logo are stitched in black and white, while the side logo is stitched in white. The H Pride strapback features a gray base with black eyelets, black front logo, white side logo, and black and white back logo. The Brigante tee shows up in a bold berry color with subtle...

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