UPDATES — Build Or Destroy RSS


Releasing Saturday, April 16thAloha kakou,Saturday we unveil our newest addition to our Aloha and denim families. The pack, dubbed Build or Destroy consists of an intricate New Era that we built up from the ground up around a concept that some of you may be familiar with. This Aloha denim New Era is inspired by Levis Strauss & Co. known for their original denim, selvedged denim and raw denim. The denim fit in the raw category and is slightly modeled off the 501s, and features copper eyelets that reflect the copper rivets found on Levis denim. On the actual jeans, these rivets were used to reinforce the points of strain on the denim as well as strengthen the pockets. Also...

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