Releasing Saturday, September 20th. See below for detailed release information.Aloha kākou!It’s been a few years since we’ve used woven material on our hats, and after dropping several hints online we’re pleased to announce its return this Saturday. Hala, which woven lauhala (lau means leaf in Hawaiian) is derived from, comes in several varieties based on fruit color. They were valuable to the ancient Hawaiians for their wide range of uses, aside from the woven lauhala that’s commonly used. Two of the hala varieties—hala ʻula and hala pia—provided the basis of this Saturday’s release.The hala ʻula variety bears reddish fruit and was very prized among the different hala types. The people of Kohala, Big Island also have a special moʻolelo on...
Releasing Saturday, Dec. 11thAloha kakou!This Saturday we present another collaboration between ourselves and our San Jose bredren, Cukui, revisiting the Native Sons of the Aloha State t-shirt. There are two colorways this go around, a white version which we will be releasing Saturday, and a navy blue version which Cukui will unveil on Saturday at their SJ location We're also releasing a New York Yankees cap: white upper, green brim and orange NY logo; a custom UH: black upper and camouflage brim; and last, but certainly not least, an Aloha New Era with gray cotton upper, white Aloha and blue brim.
Brand new collaboration between our San Jose bredren Cukui and ourselves and is now available at both our store and Cukui's location. We'll let them explain it..."This Friday, November 19th, we’ll be releasing our second collaboration tee with our extended ohana out in Hawaii, Fitted Hawaii dubbed “Native Sharks”. They will also be releasing an exclusive colorway in Hawai'i. To go along with this T we will also be releasing one of Fitted Hawaii's newest designs in there ever growing collection: The Nihi. Nihi means to move stealthily, quietly. An example would be when one goes boar hunting in the forests, one must blend in with the surrounding environment and reshape from prey to predator. The cap is dipped in...
