ELEʻELE BLACK FRIDAY 2012: AMBUSH IN THE NIGHT
Pops off at 9PM, Thursday evening. Doors open at midnight. Click flier for larger imageSince the inception of FITTED, every Black Friday has been one of the pinnacles for us year after year. Our idea to open right next to the biggest open-air mall in America was our way of drawing a line in the sand between independent / small business and big business. Our Black Friday festivities have always embraced the theme EleʻEle (black, as in the dark), hence why we open our doors at midnight. This year, to further the thought of David vs. Goliath, we've ran with the theme "Ambush In the Night," our way of showing our fortitude to be able to survive amongst bigger retailers.This...