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Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST. Aloha kākou! Legacy is not what you intend to do, rather it’s what your ancestors say about you and do in your memory. In the spirit of Nae‘ole, who was the athletic chief that saved an infant Kamehameha from peril, it’s a fitting tradition that ‘Aha Pule ‘Āina Holo ends in Kapa‘au with the Kohala Cowboys Boys Varsity Basketball Team. The ‘Aha Pule ‘Āina Holo (aka “The Lono Run”) marks the start of Makahiki Season on Hawai‘i Island and concludes at the original Kamehameha Statue in Kapa‘au. KohalaCowboys Varsity Boys Basketball Team participates in this island-wide marathon to honor their kupuna (ancestors) and pay tribute to Lono:...

Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST. Aloha kākou! Kohala is the backdrop to some of the greatest origin stories of Hawaiian mo‘olelo. At the end of the Akoni Pule Highway is the majestic Pololū Valley, it’s inoa (name)—literally meaning “long spear”—derived from the many battles fought in this wahi pana. In the Hawaiian Creation Story—Kumulipo—Wākea (Sky Father) and Hoʻohōkūkalani lived in Pololū Valley and conceived a still-born son, Hāloa, who became the first kalo (taro) plant—the staple food of the kanaka maoli.  Pololū Valley provided shelter for Kamehameha the Great as told in the mo‘olelo of “Nae‘ole’s Flight.” Nae‘ole was a chief of Kohala and was known for his athleticism, his...