Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.Aloha kākou!We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.
Releasing exclusively in-store and online this Saturday, April 15 at 11am HST.Aloha kākou!This Saturday we’ll be releasing a new Mua snapback and Island tee under our FITSTRIKE program. The Mua features a navy base and snap enclosure with an olive undervisor and top button. The front Mua logo features white with shades of orange, while the side New Era logo is stitched in white and the back crest is stitched in white and orange. The new Island tee features a vintage Hawaiʻi-inspired design printed in cream on a navy blue tee, small on the front left chest and large on the back.
Releasing exclusively in-store and online this Tuesday, April 11 at 11am HST.Aloha kākou!We’re releasing a new FITSTRIKE Mua snapback and Who The Crown Fits tee tomorrow, both in store and online. The Mua features a light teal crown, while the eyelets, side New Era logo, and snap enclosure are all teal. The Mua and back crest are stitched in colors that perfectly match the woodland camouflage visor and top button. The WTCF tee features a black base with teal ink on the front and back.
Releasing exclusively in-store and online this Saturday, April 8 at 11am HST.Aloha kākou!This Saturday, we’ll be releasing a monochromatic Kamehameha snapback and Who The Crown Fits tee. The snapback features a black base with white contrast stitching on the visor, eyelets, embroideries, and snap enclosure, while the undervisor and top button are covered in urban camouflage. The WTCF tee features grey print on a clean white tee.
Releasing exclusively in-store and online this Tuesday, April 4 at 11am HST.Aloha kākou!We have a new FITSTRIKE Mua snapback and Who The Crown Fits tee releasing this Tuesday. The Mua features a full urban camouflage crown with black eyelets, visor, and top button. The front Mua logo is stitched in a white-to-teal gradient, while the side New Era logo is stitched in light teal and the back crest is stitched in white and teal. It’s finished off with a black snap enclosure. The matching WTCF tee features two shades of teal printed on a white tee.
