Releasing exclusively in-store and online this Tuesday, June 4 at 11am HST.Aloha kākou!Tuesday’s FITSTRIKE release consists of a new EasyEasy snapback featuring a blue tint base, black visor and top button, and white snap enclosure. The front logo is stitched in white, while the side logo is stitched in black, and the back crest is black and white. Along with the EasyEasy snapback, we’re also releasing a new black-on-white Alpha tee.
Releasing exclusively in-store and online this Tuesday, May 15 at 11am HST.Aloha kākou!Tomorrow’s FITSTRIKE release is a bold military-inspired snapback, both in the design and color-blocking. The Alpha snapback carries over its minimalist white front logo from previous iterations, with woodland camouflage making a statement on the visor and top button of the forest green base. It also features a bold pop of red on the undervisor, eyelets, and side logo, along with a red and white back logo and white snap enclosure.
Releasing exclusively in-store and online this Tuesday, May 9 at 11am HST.Aloha kākou!We’ll be releasing the next colorway in our new Alpha snapback and Brigante Oversized Pocket tee this Tuesday. The Alpha snapback features a wheat base with white front embroidery and snap enclosure, along with beige embroidery on the side and back. The coinciding black Brigante Oversized Pocket tee features a bright Brigante logo covering the front pocket and a white crown on the back.
Releasing exclusively in-store and online this Saturday, April 29 at 11am HST.Aloha kākou!Our first Alpha snapback will be released this Saturday alongside a new Island tee. The Alpha snapback is done in all black, with only the front embroidery and back enclosure in a contrasting white. The coinciding Island tee features black print on a light teal tee.
Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.Aloha kākou!We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.
