Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.Photos: @jarettblakeModel: @chrisrockemwellAloha kākou!We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown...
Releasing exclusively in-store and online this Tuesday, December 15th at 10am HST.The KTWA tee with dark grey print will be an online exclusive, while the KTWA tee with light grey print will be an in-store exclusive.Aloha kākou!This Tuesday we’ll be releasing a Kamehameha snapback and three tees. The Kamehameha snapback features a soft suede base in dark green, with a light grey undervisor and white snap enclosure. The front and back logos are stitched in white while the side New Era logo is stitched in green. We’re also bringing the Honoluluan design out of the archives and hitting it with vibrant colors on a navy tee, with a white crown on the back. We have two heather ash grey Kill...
Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.Aloha kākou!We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and...
Releasing exclusively in-store and online this Tuesday, November 24th at 11am HST.Aloha kākou!We have a new ʻĀina A-Frame snapback releasing tomorrow as a part of our FITSTRIKE program. It features a dark navy crown along with a brilliant pop of yellow on the undervisor and top button. The front logo is stitched in white which matches the white snap enclosure. It also features a red crest on the back and red New Era logo on the wearer’s left side.**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.
Releasing exclusively in-store and online this Tuesday, November 17th at 11am HST.Aloha kākou!With our 10th anniversary under our belts and our new branding firmly in place, we shift attention back to our FITSTRIKE program, featuring the brand new FITTED crest logo on all pieces moving forward.Tomorrow's release consists of a FITSTRIKE Kamehameha snapback utilizing New Era’s A-Frame build, which features 5-panel construction and a more squared-off visor. The entire crown on this Kamehameha is royal blue, which creates a bold backdrop for the white embroidery on the front, side, and back. It also features a kelly green undervisor, red top button, and a white snap enclosure.**Please note that because of the A-Frame’s unique fit, there are two sizes to choose...
