Releasing exclusively in-store and online this Saturday, June 27 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We have something for everyone in Saturday’s FITSTRIKE release, which features a fiery red-to-yellow gradient Mua on three different New Era silhouettes—the original 59FIFTY fitted, 9FIFTY snapback, and 9TWENTY curved visor strapback. All three feature a black base, woodland camouflage undervisor, and red side and back embroidery. The snapback version also features a white snap enclosure. Along with the hats, we’re bringing back our No Aku Birds design, inspired by the neon lights of the old Aku Bone Lounge and Grill, on a black tee and black tank top.
Releasing exclusively in-store and online this Tuesday, June 23 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!After a long hiatus, we’re releasing a new Native snapback this Tuesday under our FITSTRIKE program, and this one doesn’t hold back—from the woodland camouflage front panels, top button and visor to the red trucker mesh on the sides and back. The front logo is stitched in white while the side New Era logo and back crest are both stitched in black and white, and a white snap enclosure finishes the look. Alongside the Native snapback, we’re releasing a new tee entitled Enchanted, which takes its inspiration from Tahiti Drink, the popular tropical cocktail drink that’s been made...
Releasing exclusively in-store and online this Tuesday, June 16 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!Tuesday’s FITSTRIKE offerings include a new Nihi snapback and brand new tee design entitled “Intersections.” The Nihi snapback features a cotton canvas base in grey, along with a lava red logo on the front, dark grey eyelets and side logo, dark grey and lava red crest on the back and grey snap enclosure. The Intersections tee comes in silver and features a multicolored print on the back displaying large block letters with intersecting lines spelling out FITTED, with Aloha Served Daily and our coordinates in the upper right corner and our Glitch logo on the front left chest....
Releasing exclusively in-store and online this Saturday, June 13 at 11am HST.PLEASE NOTE: The Vanguard snapback will be in-store only.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We have two new snapbacks and a new Champion short releasing this Saturday under our FITSTRIKE program. First up is an in-store exclusive Vanguard New Era 9FIFTY snapback, featuring white embroidery and snap enclosure on a stone base. Next is a Mua snapback utilizing a Yupoong Classic silhouette in black, with red, yellow, green, blue and white Mua on the front, white crown on the side and white crest on the back, along with a black snap enclosure. Releasing alongside the both snapbacks is a new Champion athletic short in three...
Releasing exclusively online this Thursday, June 11 at 11am HST.Aloha kākou!Moʻolelo by KauwilaIn celebration of Kamehameha Day we dedicate this hat and moʻolelo.Kamehameha I has many monikers which appear in moʻolelo and mele (songs). One of those names is “Amamalua” which could be interpreted as “The Double Sacrifice.” Amamalua is a traditional ceremony to “shake up the system.” Kamehameha I with some guidance from his kahuna made the surreptitious move to sacrifice Imakakoloa at the same time as Kiwalao (who had higher rank) was offering up a pig. This is the first human sacrifice Kamehameha I made and activated Ku who would later become his war-god. The Amamalua was one of the key ceremonies that activated his forceful uniting of...
