Releasing Saturday, April 6th.Aloha kākou!We're proud to present Saturday's drop which consists of 2 brand new hats, a camp 5-panel and Hulu snapback. The first in this line-up is all black with our Hulu graphic which features our FITTED crest surrounded by a stack of trilocks and two feathers all stitched in black tonal; red sweatband and white snap. On top of this, we have our FITTED script "Scribe" which features gray on the two side panels and red in the middle, with FITTED in script stitched on the front; red sweatband, black brim and eyelets. To tie everything together, we have our Trilocks tee printed on all black with a gradient trilock print that goes from dark to bright...
Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...
Available in-store and online now!Aloha kākou!Another day, another release update! Today these five new tees have arrived at our warehouse: First up is a gray version of our recently released Apex tee; ʻIlima tee in black with white and yellow print; Coconut Grove (an ode to Miami in the 80s and Scarface) on black tee with bright neon colors; our Henrock tee in a white and black raglan body and our Third Dimension tanktop (black with orange print).