UPDATES — FITTED RSS



FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, KAMEHAMEHA STRAPBACK, & ALA MOANA MAIDEN TEE

Releasing exclusively in-store and online this Tuesday, July 27 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re releasing a set of Kamehameha hats and a new Ala Moana Maiden tee this Tuesday under our FITSTRIKE program. Both the Kamehameha 59FIFTY and Kamehameha strapback feature a navy base with woodland camouflage undervisor and light gray embroidery all around. The 59FIFTY features a classic white inner sweatband while the strapback features a black sweatband, and the strapback also adds a woodland camouflage strap closure. The matching Ala Moana Maiden tee features light gray print on a navy tee.

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KAMEHAMEHA SNAPBACK & BRIGANTE TEE

Releasing exclusively in-store and online this Saturday, July 24 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! As we continue to celebrate our 15 year milestone, we’re taking the patchwork Kamehameha we released several weeks ago and dipping the entire thing in midnight black for a subdued, stealth look, releasing this Saturday. Crafted entirely of premium 100% nylon honeycomb, this triple black edition features the same pattern make-up of the previous Kamehameha, with our Līhau print on the wearer’s right side of the crown, then going clockwise from a top-down view, we have our Trilock Digi Camo, Thief’s Theme, Ua, Island Camo, and Waiʻaleʻale patterns. For the visor, we have our Kālā pattern...

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FITSTRIKE RELEASE: KŌLEA SNAPBACK & SOUTH SHORE SIREN TEE

Releasing exclusively in-store and online this Tuesday, July 20 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! For Tuesday’s FITSTRIKE release, we’re bringing back a design we used only once before, called Kōlea, originally created as part of a capsule for a fictional local sports team. The kōlea (pacific golden plover) are known for resilience and persistence, making the grueling journey from Hawaiʻi to the Arctic circle every year. The Kōlea design returns on a black snapback which also features a woodland camouflage undervisor and white snap closure. The front logo is stitched in yellow, black, and white, while the side logo is stitched in yellow and the back logo is stitched in...

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FITSTRIKE RELEASE: LĒʻAHI 5-PANEL CAMPERS & KTWA TEE

Releasing exclusively in-store and online this Saturday, July 17 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Saturday, we’re releasing a set of 5-panel campers and a new Kill Them With Aloha tee. All three campers feature 100% cotton ripstop construction in black, khaki, and olive, with a Lēʻahi patch on the front, tonal eyelets on the sides, tonal crown on the back, and black clip enclosure. The KTWA tee features olive green print on a sand tee.

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FITSTRIKE RELEASE: WESN 59FIFTY, WESN SNAPBACK, & CAMPUS TOUR TEE

Releasing exclusively in-store and online this Tuesday, July 13 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re taking a trip to Mānoa for Tuesday’s FITSTRIKE release, with a WESN 59FIFTY and WESN snapback both sporting a retro Murakami look, from the vintage white base to the kelly green and orange accents all around. The snapback version also adds a kelly green snap closure. The accompanying brand new tee design is called Campus Tour and features a collegiate-style multicolored print on a kelly green tee. Please note: Due to the limited quantities of both hats, customers will need to choose between one WESN 59FIFTY or one WESN snapback when making their purchase in-store....

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