Releasing exclusively in-store and online this Saturday, July 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Saturday’s FITSTRIKE release consists of a Kamehameha 59FIFTY and curved visor strapback, both featuring a red nylon base with white and black accents throughout. Along with the two hats, we’re releasing a new tee and tank top called Hawaiian Hut with a vintage resort feel, printed in black, red, and yellow on a white base.
Releasing exclusively in-store and online this Tuesday, July 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We have two new Nihi hats and a Who The Crown Fits tee releasing this Tuesday under our FITSTRIKE program. Both the Nihi snapback and Nihi curved visor strapback feature tiger camouflage covering the entire crown and visor, with orange stitching on the front and orange and black stitching on the back. The snapback features an orange New Era logo and a black snap closure while the strapback sports a black New Era logo and a tiger camouflage strap closure. The WTCF tee features green and white print on a silver base.
Releasing exclusively in-store and online this Saturday, July 3 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Last October when we hit our 15 year anniversary, we decided to switch up the release schedule due to the pandemic. Rather than releasing the collection all at once, we chose to split it up and spread it out, creating a sort of year-long celebration we called the “Arc of Fifteen.” With that said, we’re excited to release the next set from our ongoing 15 year anniversary collection. With this release, the Kamehameha snapback takes on a new patchwork look, celebrating all of our most popular patterns from the past 15 years on one hat, and...
Releasing exclusively in-store and online this Tuesday, June 29 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tuesday’s FITSTRIKE release consists of a Mua 59FIFTY, matching keiki Mua snapback, and Who The Crown Fits tee. The Mua 59FIFTY features a dark green crown with black visor, black top button, and black eyelets. The front Mua logo features red, yellow, green, blue, and white stitching, while the side New Era logo is stitched in white and the back crest is stitched in black and white. The keiki snapback version brings over all the same colors, with the exception of solely white stitching on the back crest and it also includes a white snap closure....
Releasing exclusively in-store and online this Saturday, June 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing a premium Lēʻahi strapback this Saturday featuring 100% cotton ripstop construction, with khaki over the crown and visor and lime green on the undervisor. The Lēʻahi patch stands out on the front, while the side New Era logo, side crown, and back Cheehuu logo are subdued in tonal khaki. To complete the premium construction, it’s finished off with a leather strap and gold buckle. Releasing alongside the Lēʻahi strapback is a kelly green Unsinkable tee and black Unsinkable tank top, both with white print.
