Releasing exclusively in-store and online this Saturday, May 15 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Media: @vforvincent Aloha kākou! We have a special capsule releasing this Saturday, celebrating the rich history of hae (strip of cloth or a flag), as it evolved from kīhae (torn leaves woven, inspired by la’i, a form of Lono) to Red Duster 1 and 2 (British Red Ensign flags created in the early 1700ʻs) to the hae Hawaiʻi (Hawaiian flag) we know today. We call this capsule Kuehu Lepo, which is the name of a wind of Nā-ā-lehu, Kaʻū, and Oʻahu, literally meaning “dust scatterer.” This was also the name given to the British Red Duster flag presented...
Releasing exclusively in-store and online this Tuesday, May 11 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Tuesday, we have a new Kamehameha snapback and brand new tee releasing under our FITSTRIKE program. The Kamehameha snapback features a dark graphite base with black visor, black top button, white eyelets, and a yellow snap closure. The front Kamehameha logo is stitched in yellow, while the side New Era logo is stitched in white and the back crest is stitched in yellow and white. The new All Time tee features a retro-styled graphic depicting the slogan “Day and Night Aloha Served!” in reflective 3M silver print on the front, along with a reflective small...
Releasing in-store. online, and at ʻIolani Palace in-store and online this Saturday, May 8 at 11am HST. Please note the maroon WESN [Kūkolu] snapback, Mua Low Profile 59FIFTY, and Reign Supreme tee will be releasing exclusively at FITTED, in-store and online. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We are extremely excited to present our latest collaboration with the deeply rooted and historical landmark that is ʻIolani Palace. We proudly present FITTED for ʻIolani Palace, a capsule collection inspired by the storied past time of baseball and its connection to ʻIolani Palace. The collection is consisting of Hats, Graphic Tees, a Coaches Jacket and Stickers. In 1889, Honolulu had three baseball leagues—the Honolulu Baseball League...
Releasing exclusively in-store and online this Tuesday, May 4 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing a new Vanguard snapback and matching Scrambled tee this Tuesday under our FITSTRIKE program. The Vanguard snapback features a royal blue base with a classic kelly green undervisor, red top button, navy eyelets, and a white snap closure. The front and back logos are stitched in red and white, while the side logo is stitched in white. The Scrambled tee features royal blue, navy, and red print on a white tee.
Releasing exclusively in-store and online this Saturday, May 1 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Saturday, we have a matching Mua pair and a new Oversized Native tee. The Mua snapback and curved visor strapback both feature oceanside blue bases with white top button, while the snapback sports a yellow undervisor, all in cotton canvas. On both, the front logo is stitched in a gold-to-white gradient, the side logo is stitched in a tonal oceanside blue, and the back logo is stitched in gold and oceanside blue. The snapback also features a white snap closure. The accompanying Oversized Native tee features navy print on a heather gray tee.
