Releasing in-store and online this Tuesday, April 22nd.Aloha kākou!On Tuesday we’ll be releasing a new Mua 59FIFTY as part of our FITSTRIKE program. This Mua features a deep navy base with light gray New Era and back crest embroidery. The front Mua logo consists of various colors: white, orange, light gray, teal, and light blue. Like all FITSTRIKE releases, these are limited to only 50 pieces.
Releasing in-store and online this Saturday, April 19th, 2014.Aloha kākou!While most of today's youth know what the code word "420" refers to, many aren't aware of the term's exact origins. Back in 1971, a group of teens known as the Waldos would frequently meet at 4:20pm near a statue on their high school grounds, up in San Rafael, California. After meeting up, they would head out in search of a secret abandoned cannabis field they heard stories about, but could never find. From there the term grew to be associated with pot-smoking in general. The term gained widespread popularity largely through Grateful Dead fans, also known as Dead Heads, who were linked to the city of San Rafael. Steven Hagar...
Releasing in-store and online this Saturday, April 19th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Island Camo Leopard" Aloha SnapbackBack in 2008 we created a cotton burlap hat using the H Pride logo, but it was never released — instead it remained as a rare sample that we were always fond of. Now through our Legacy collection, we have a chance to revive the look and feel in a new way. Featuring a cotton burlap base, we’ve modified the leopard print by utilizing our Island Camo pattern for the structure. It also features white embroidery on the front “Aloha” and back crest, along with gold eyelets, New...
Releasing in-store and online this Tuesday, April 15th.Aloha kākou!Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.
Releasing in-store and online this Saturday, April 12th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. Kamehameha 59FIFTYOur first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like...
