Releasing in-store and online today, April 8th, 2014.Aloha kākou!Today we continue with one of our occasional quickstrike releases, moving forward under a new name, FITSTRIKE, where every release contains only 50 pieces and will not be made again. This H Pride New Era snapback features a black crown base with white H Pride logo, side New Era logo, and crest embroidery on the back. The uppervisor is cloaked in woodland camo while the undervisor features a burst of hunter orange. A white snap enclosure on the back completes the look.
Releasing in-store and online this Saturday, April 5th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Home Grown” Bucket HatOriginally released in 2009 with a white base, we are bringing the "Home Grown" pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977. “Home Grown” Tee – BananaLike the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a...
Releasing in-store and online this Saturday, March 29th, 2014.Aloha kākou!Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood...
Aloha kākou!With the incredible amount of support and aloha we received for the Tori Richard + FITTED collection, we thought it would be only right to show you our grateful appreciation. Starting today at 11:00am HST and ending on Monday, April 7th, we’ll be having a huge sale on most items online and in-store (excluding Spring D1 items).We'll be featuring:$20 Hats$15 Tees$10 Box of Tees (in-store only)To make it even more special, we'll also be holding a raffle for two never-before-released Tori Richard + FITTED hats. One is an unreleased snapback featuring a brand new pattern, the “Taliesen Peacock.” The second is a 1-of-1 sample 5-panel camper featuring the teal “Thai Batik” pattern. Every $100 spent online and in-store until...
Releasing in-store and online Saturday, March 22nd.Aloha kākou!As we bring our Tori Richard + FITTED collection to a close, we'd like to give a huge mahalo to all of you for the continued support with each week's release. The aloha shared between everyone in line is truly amazing to see.We'd also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high...
