Releasing Saturday, June 18thAloha kakou!Some of you may recall this tanktop we ran in yellow a couple of years ago. Dubbed 'Ekahi, it was a salute to "the late-great Duke Kahanamoku who’s considered a legendary figure amongst other highly recognizable Hawaii figures." This time around, we ran it in an all white tank top with the same graphic and color scheme as our yellow version. We're also releasing a new graphic tee dubbed Gold & Ukuleles that features bright neon colors (red, green and gold) on an all black t-shirt. The back features a tonal print of the FITTED crown.
Releasing this Saturday, February 27th.This Saturday's release is quite ambiguous -- in simpler terms -- open to more than one interpretation. The graphic on our newest release is a play on both the Denver Nugget's logo, as well as a type of strain of fine-grade, high-octane sticky-icky known simply as Kona Gold. One of our island's best kept secrets, in contrast with the all too cliché Maui Wowie. The graphic on the front features a snow-capped mountain, with FITTED, Aloha Served Daily and the Fitted crest beneath it. Back graphic hit sees the same mountain with Kona Nuggets resting beneath it. A tonal pakalolo leaf appears on the right sleeve as well.Coexisting with the Kona Nuggets tee is a new...
