Releasing in-store, online, and at select stockists this Saturday, June 18 at 11am HST.Photo: @jasonjkoModel: @salvacio90Aloha kākou!Summer is almost here—the brighter sun, warm nights, and longer days. Known as “kau wela” in Hawaiian, summer is a time we all remember fondly growing up. The season when we’re off from school and the fun never ends. The season that provides the perfect weather for any outdoor activity. Growing up, we never wanted summer to end, and we played off this feeling for our new Summer 2016 Aholoa Collection. Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun, and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving...
The Hnrs "United We Stand" H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the "United We Stand" Collection.Photos: Rudy ThompsonAloha kākou!During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.Our final collaborative effort for our Spring Hui collection comes from our...
Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.Aloha kākou!During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with...
Releasing exclusively in-store and online this Tuesday, May 17 at 11am HST.Aloha kākou!This Tuesday we’ll be releasing a new H Pride snapback under our FITSTRIKE program. This H Pride features a completely tonal look, with dark navy blue covering the entire hat. As with all FITSTRIKES, this H Pride was produced in very limited quantities.
Releasing exclusively in-store and online this Tuesday, April 5th at 11am HST.Aloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats...
