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HAWAIʻI NOIR COLLECTION

Releasing exclusively in-store and online this Saturday, December 2 at 11am HST.Video: @jasonjkoModel: @chrisrockemwellThis Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the...

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BLACK FRIDAY 2017 / HAWAIʻI NOIR COLLECTION

Releasing on Black Friday, November 24.In-store release will begin at midnight HST.Online release will begin at 1am HST.Video: @jasonjkoModel: @chrisrockemwell Aloha kākou!This Black Friday, we’re setting the stage for something special. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was...

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