Releasing this Saturday, February 10 at 11am HST.The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.Photo: @meltjoengModel: @kylie_likes_blueMakeup/Hair: @yo_bailzAloha kākou!In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection. Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration...
Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.Aloha kākou!This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane...
Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.Aloha kākou!This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure...
Releasing exclusively in-store and online this Saturday, December 16 at 10am HST.Film/Edit: @conormcgivernStarring: @j.sizzzle_ / @porkondapali / @k3.lzTomorrow we have a very special release as part of our Noir Collection. We could not keep the Hell’s Half Acre party going without tapping our homies at Aʻala Park Boardshop, who actually reside within these grimy city limits. Together, we took the collection motif and put a spin on their company moniker, dubbing the collaboration “Aʻala Park Bastards,” cleverly keeping the APB acronym intact. The logo became a combination of a few staple Chinatown elements—particularly the guardian lion statues and bright neon lights. We kept the the slogans from the collection as well, adding to the allure of Hell’s Half Acre. As...
Releasing exclusively in-store and online this Saturday, December 9 at 11am HST.Video: @jasonjkoModel: @chrisrockemwellThis Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the...
