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Releasing in-store only at midnight HST on Black Friday, 11/27. The Aloha and ʻĀina snapbacks will be also be available in limited quantities at select stockists.Aloha kākou!Historically, our Black Fridays have been much more than just a sale—they’ve been full-scale events and we couldn’t be more proud of that. We love to go big, especially at a time where we can mahalo our customers for all their support throughout the years. This time around is no exception—naturally we had to go big for our first Black Friday as a decade-strong small business.With the overarching theme of our 10-year evolution being more mature, knowledgable, and showing unwavering dedication to our craft, we approached this year’s Black Friday in a similar fashion....

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