Releasing in-store and online today, March 26 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Music and Model: @olapakauwila.wilz Cinematographer: @lukeaguinaldo Editor: @ahardflipproduction Director: @ka_ito Producer: @ponosher Art: @kema808 Words by Pai‘ea Projects In the days of our ali‘i, Kōnane was used to test battle strategies. This Hawaiian two-player game was played on a rectangular board with black and white pieces similar to chess. Kōnane was an intellectual training for a warrior, which measured their ability to strategize an attack, foresee their opponentsʻ next move, and plan their defenses. Pai‘ea learned from some of the best at Kōnane: Kekuhaupi‘o (his guardian) was revered as a Kōnane master and Kahekili (some believed to be his father) notably...
Releasing exclusively in-store and online this Tuesday, March 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Tuesday’s FITSTRIKE release is comprised of a new H Pride 59FIFTY, Loose Juice tee, and Brigante tee. The H Pride 59FIFTY features a cilantro base with white embroidery all around, while the Loose Juice tee features a multi-colored retro print on a white base, and the Brigante tee features a sunset gradient print on the back and a white print on the front of a heather gray tee.
Releasing exclusively in-store and online this Saturday, March 19 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing a new FITSTRIKE Aloha private label snapback this Saturday, along with a new Mua long-sleeve tee. The custom-fit Aloha snapback features a royal blue base, kelly green undervisor, red top button, white eyelets, white snap closure, yellow front logo, red side logo, and yellow and red back logo. The accompanying Mua long-sleeve tee features a white, gray, and black print on a heather gray base.
Releasing exclusively in-store and online this Tuesday, March 15 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Tuesday, we’re releasing a new Kamehameha private label snapback and Aloha Cruz tee under our FITSTRIKE program. The Kamehameha snapback is built off our own specifications and features an all black colorway, with a pop of woodland camouflage on the undervisor and a white snap closure on the back. The Aloha Cruz tee is an homage to one of the OG skate brands, Santa Cruz, and features pink, cyan, yellow, and gray print on a black tee.
Releasing exclusively in-store and online this Tuesday, March 8 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Tuesday’s FITSTRIKE offerings include a new Cheehuu unstructured strapback and a bold Who The Crown Fits tee. The Cheehuu strapback features an olive base with white embroidery all around, while the WTCF tee features the FITTED logo filled with our signature Island Camouflage pattern on the front, along with a dark green crown on the back, printed on a yellow tee.
