UPDATES — NEW ERA RSS



REMEMBERING A GREAT

Aloha.Last year we put out a shirt honoring Duke Kahanamoku whom single-handedly popularized surfing in the modern world. Duke is not only deemed as the Godfather of surfing in Hawaii, but he’s an all around athlete. Duke broke the record for the 200 meter freestyle in the U.S. Olympics in 1912, going on to win a gold medal in the 100 meter freestyle the same year as well as a silver medal with his relay team. In 1920 he scooped up 2 gold medals, one for the 100 meter freestyle and another with the relay team again. Obviously the ocean was where he felt most comfortable at, and according to an acquaintance of Kahanamoku, was “never afraid of anything in...

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PANTANAMA

Aloha.It’s a calm but humid summer day in New Jersey, just a few minutes after noon. The heat is so swelteringly crucial that the neighborhood took it upon themselves to open up the street fire hydrants, a perfect way to cool down. The children are out & about, gallivanting around, enjoying much of what the day is bringing them. Judah, a once former street hustler watches precariously over the kids with a sense of uncertainty while he thinks of what the future of the day entails. You see, Judah is about to take his first, much needed vacation, leaving behind the unnecessary drama that the streets breeds on a daily basis. His destination, the South. More specifically South Beach, Miami....

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RAISE THE BAR

Aloha,Just a heads up, we have a brand new t-shirt and custom MLB pack. The t-shirt dubbed “Raising The Bar” which features a UPC (Universal Product Code) barcode printed in black on the front with Fitted HNL in black lettering. Barcodes play an integral role in all retail businesses which makes it easier to track inventory coming in as well as going out. They’re such a common thing to see on almost everything one purchases, from groceries to clothing, music, DVDs, electronics, etc. There’s also a custom Oakland A’s hat we’re releasing with the shirt seeing all black on all top paneling, a gray wool brim, tonal eyelets and a pink A’s logo.

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CONSTANT MOTIVATION KEEPS MY WORLD IN ROTATION

Aloha.We’re back to our normal Saturday releases tomorrow. Brand new t-shirt plus custom UH black tonal hat. The shirt, titled “Motivation” is printed on all black and features the letters “FTD” (Fitted) & “HNL” (Honolulu) in 3-D block lettering with using white. Motivation should be in everyone’s vocabulary these days, for without motivation, there’s no desire to reach one’s goals. Motivate and execute, never procrastinate. To go along with the tee is an all black tonal UH New Era; everything is blacked out with the exception of the underbill which is green. The hats & tees, as always, are limited in numbers so please head down to make sure you all get yours.Mahalo Nui Loa

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NIHO NIHO

Aloha Kakou,Just a heads up, another new tee named “Niho Niho” which is printed on all black and features the crest on the front with an orange outlining and a really dope ancient Hawaiian fill on the inside. The back features the crown, also in orange. To coincide with the shirt is a custom NHL Chicago Blackhawks in all brown with an orange underbill, green eyelets, orange button and an array of colors in the Blackhawks logo. Come through & swoop the whole pack up.

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