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SUMMER 2016 AHOLOA COLLECTION

Releasing in-store, online, and at select stockists this Saturday, September 3 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street...

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FITTED FOR KOLTEN WONG & ST. LOUIS CARDINALS

Releasing this Saturday, July 16.The Kolten Wong PE Home Snapback (red) will be available exclusively at FITTED (in-store and online).The Kolten Wong PE Away Snapback (navy) will be available in-store, online, and at select stockists.Aloha kākou!It gives us great pleasure to announce a collaboration of major league proportions—we’ve teamed up with the St. Louis Cardinals, one of the most successful baseball franchises in history, and Hawaiʻi’s own Kolten Wong, a local boy making big headlines as part of the Cardinals team. We’re completely honored to have the opportunity to work with Kolten in order to create a piece of franchise history with an officially licensed Kolten Wong PE (Player Exclusive) St. Louis Cardinals New Era snapback, which comes in special...

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