OBSERVATION COLLECTION
Releasing exclusively in-store and online this Saturday, October 14 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!This Saturday, we proudly introduce the first delivery our newest collection—aptly titled Observation—with its aesthetics born from the idea of developing fundamental solutions through applied observation.As designers, our ultimate goal is to observe all aspects of a project and come up with a successful visual solution. And of course we strive to do that on a daily basis through our products—but in a more substantial capacity, we look to our Hawaiian ancestors for the truest examples of applied observation. The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the people within the community. They observed the land...