Releasing exclusively in-store and online this Saturday, November 18 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, November 4 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, October 28 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, October 21 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with a second delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, October 14 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!This Saturday, we proudly introduce the first delivery our newest collection—aptly titled Observation—with its aesthetics born from the idea of developing fundamental solutions through applied observation.As designers, our ultimate goal is to observe all aspects of a project and come up with a successful visual solution. And of course we strive to do that on a daily basis through our products—but in a more substantial capacity, we look to our Hawaiian ancestors for the truest examples of applied observation. The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the people within the community. They observed the land...
