Releasing exclusively online this Saturday, September 5 at 11am HST.Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.Aloha kākou!We have a new Vanguard snapback and matching KillHate tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features navy front panels surrounded by white trucker mesh and a teal visor with navy undervisor. The front logo is stitched in peach, white and shades of teal, while the side New Era logo is stitched in white and peach and the back crest is peach and teal. It also features a peach top button, white eyelets and a navy snap enclosure. The KillHate tee features a peach and...
Releasing exclusively online this Tuesday, September 1 at 11am HST.Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.Aloha kākou!This Tuesday, we’re releasing a new Mua snapback and brand new tee design under our FITSTRIKE program. The Mua features a cilantro base with red and white Mua on the front, red side logo, red and white back crest, red eyelets and a white snap enclosure. The new heather grey T.R.O.Y. tee features a design reminiscent of the logo used by the great Pete Rock and CL Smooth duo on their albums, while the illustration also pays homage to ancient Hawaiian kiʻi pōhaku (carved stone statues). For a full...
Releasing exclusively online this Saturday, August 29 at 11am HST.Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.Aloha kākou!Saturday’s FITSTRIKE release consists of a Kamehameha snapback, Kamehameha curved visor strapback, and a new tee entitled ʻEkahi. Both the snapback and strapback sport denim bases with white embroidery all around, while the snapback also features white eyelets and a clear snap enclosure. The new ʻEkahi tee proudly showcases our revered King Kamehameha on the front in a black and white photo with a splash of yellow. It also features a small FITTED logo beneath the photo and a yellow crown on the back, printed on a black tee.
Aloha kākou!With nearly every release, we see your comments on how quick items sell out. We see how upset and disappointed people are that releases are gone in seconds. We wanted to let you all know that your comments are not being ignored. For months now, we've been pro-actively battling "bots" which is basically a software with auto-checkout capabilities. People running bots can checkout in seconds which basically leaves people manually trying to checkout almost no chance. Often times these bots can make purchases for several people in seconds, wiping out the majority of our inventory. We're never going to catch them all, but now we have a good idea on who is using them and how they are using...
Releasing exclusively in-store and online this Tuesday, August 25 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We’re releasing a new FITSTRIKE Kamehameha snapback and Stretch tee this Tuesday. The Kamehameha snapback features a black cotton canvas base, while the front logo is stitched in pink glow, the side logo is stitched in tonal black, and the back crest is stitched in black and white. It also features a pink snap enclosure white top button. The accompanying Stretch tee features matching pink and black print on a white base.
