Releasing exclusively in-store and online this Tuesday, November 10 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Tuesday, we’re releasing a new Palisade 59FIFTY, ʻĀina curved visor strapback, and our classic Allegiance tee from our archive, all under our FITSTRIKE program. The Palisade 59FIFTY features a navy base with kelly green undervisor, red and white stitching on the front, white stitching side, and white and navy stitching on the back. The ʻĀina strapback features a navy base with red stitching on the front, white stitching on the side, and white and navy stitching on the back. The Allegiance tee makes its return all the way from 2009, with a graphic of women lined up on...
Sparked by a mutual love of design and discourse the idea of working together was an easy thought. What came after was a planted seed growing into the reality and embodiment of this project. Jaime mentioned the concept of mending a mindset, achieving a resolve through simple conversation. Through the understanding of our own individual kuleana how can we contribute value and insight for a broader conversation. This included many subjects from Governance to Innovation, Ike to Kuleana, Lahui to wai wai along with personal responsibilities as Kanaka. Resolving such issues requires accepting the current state of affairs and opening the space for mending. We felt pewa in such its glory represent this idea perfectly.Please join us as we discuss the thought process of our...
Releasing in-store, online, and at Kealopiko this Saturday, November 7 at 10am HST.Please note, the Pohaku (black) camper will be an online exclusive, while the Mamalu (salmon), Innovation (yellow), Waiwai (navy), Rebuild (slate), and Governance (grey) campers will be in-store exclusives.Please abide by the new safety guidelines while shopping in-store.Photo: @jarettblake & @jmekawaiModels: Dr. Kamana’opono Crabbe, @lohelanikeliihoomalu & @808.fishAloha kākou!Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next...
Releasing exclusively in-store and online this Tuesday, November 3 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We’re releasing a new Vanguard hat in both fitted and snapback styles, a brand new design on a hoodie and tee, and a new colorway in the Island design, all under our FITSTRIKE program. The Vanguard 59FIFTY and snapback both feature a cardinal base, navy undervisor, navy top button, navy eyelets, multicolored front logo, peach side logo, and peach and orange back crest. The snapback also features a white snap enclosure. The new Good Ole Days design features a duo-tone photo block with a quote displayed in the center: “I wish it was like the ole days, when you...
Releasing exclusively in-store and online this Saturday, October 31 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!To celebrate All Hallows’ Eve tomorrow, we’re releasing a new Nihi Low Profile 59FIFTY, a family set of Kamehameha snapbacks, and our Tales From the Pali long-sleeve tee, all fitting with the Halloween theme. The Nihi Low Profile 59FIFTY features a clean black and white colorway, while the two Kamehameha snapbacks feature pumpkin orange bases, black undervisors and top buttons, gold front and side logos and white eyelets and snap enclosure. The back crest is gold on the keiki snapback and black and gold on the adult snapback. Our vintage horror-inspired Tales From the Pali long-sleeve tee releases in...
