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Releasing exclusively in-store and online this Saturday, September 23 at 11am HST. Aloha kākou! “Kaohi ka hewa” - Do not allow the offense to boil; don’t let the foreigner tell you who you are. Do not allow the system to hold you back. Continue to contribute to your people by doing the work. Using the system to repatriate Kanaka on ‘Āina, played Konane, and used the system to produce positive means. He had to flip the system by using the system! How you do that is to get educated, learn how to play the game, learn from kupuna!! Listen to kupuna!  On November 19th, 1892, the men of Oberlin’s Yeomen football team took the field in Ann Arbor, Michigan, against...

Releasing exclusively in-store and online this Tuesday, September 19 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release consists of a new H Pride snapback and Shadow Puppets tee. The H Pride snapback features a black base with navy undervisor, white snap closure, navy front logo, red side logo, and red and navy back logo. The Godfather-inspired Shadow Puppets tee features a white and red print on a black tee.

Releasing exclusively in-store and online this Saturday, September 16 at 11am HST. Aloha kākou! We are extremely proud to introduce our newest program, Provision©, bringing you fully engineered (by FITTED) headwear, aimed at providing top-notch fits and quality. We introduce to you the first Provision© engineered F-1 snapback and the new Pae ‘Āina graphic tee in black. Representing our undying love for these islands - ALOHA SERVED DAILY • FITTED • KO HAWAI'I PAE ‘AINA • KULAIWI Kalai, it has many layers of meaning: to carve, cut, hew, or divide as in land, and also to pare and carve out, like a canoe. This word took us on a journey of reverence, honor, and respect. From the ancient art of...

Releasing exclusively in-store and online this Tuesday, September 12 at 11am HST. Aloha kākou! We have a new FITSTRIKE Kamehameha snapback and Who The Crown Fits tee releasing this Tuesday. The Kamehameha snapback features a dark blue crown with light bronze visor, red top button, white eyelets, and white snap closure. The front and side logos are stitched in white while the back logo is stitched in white and light bronze. The WTCF tee features white print on a brown tee.

Releasing exclusively in-store and online this Saturday, September 9 at 11am HST. Aloha kākou! This Saturday, we’re releasing a new Vanguard snapback and a new tee called Monster. The Vanguard snapback features a lava red base crown with black visor, black top button, white eyelets, and white snap closure. The front logo is stitched in white and gray, while the side logo is stitched in gray and the back logo is stitched in gray and white. The new Monster tee features a white, teal, red, and black print on a black tee.