UPDATES RSS



DECEMBER DAILY PROGRAM

Releasing exclusively in-store and online this Sunday, December 1 at 10am HST.Aloha kākou!We’re not taking any breaks this weekend, as we’re coming back with December’s DAILY PROGRAM offerings tomorrow. At 10am HST, we'll be releasing a black Fasi 59FIFTY, bright red Kamehameha snapback, kelly green Nihi snapback, and black Vanguard snapback, all with white embroidery. We’ll also be releasing a black/white Native tee, white/clear gel Brigante tee, kelly green/white Fasi tee, and a red/white Who The Crown Fits long-sleeve tee.No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.As always, ALOHA SERVED DAILY.

Continue reading



SMALL BUSINESS SATURDAY 2019

Releasing exclusively in-store and online this Saturday, November 30 at 10am HST.A HUGE MAHALO to all the night owls that stopped by and cruised with us at our Black Friday event last night! It was another great turnout thanks to all of you. Nothing but good food, good friends, and good times.Tomorrow, we’re keeping the party going with a great Small Business Saturday release, featuring a brand new Mua snapback. The Mua features a full 100% nylon ripstop base in woodland camouflage, with black undervisor and woodland camouflage sweatband. The front Mua logo is stitched in black and white, while the side crown, back Cheehuu logo, and crest tag are black, and the eyelets, side New Era logo, and snap...

Continue reading



BLACK FRIDAY 2019 / KA WELA O KA UA

Our Black Friday event starts on Thursday, November 28 at midnight HST. See detailed in-store/online release info after the moʻolelo.Video: @kashakamuModel: @olapakauwila.wilzAloha kākou!The event we look forward to every year is back tomorrow night at midnight! And weʻre bringing you a big release to celebrate, headlined by our most premium and technical product to date. A bevy of supporting FITSTRIKES and tees are dropping alongside it, all tying back to the central theme, which Ola explains in detail below. Along with the new releases, we also have the annex across from us filled with amazing deals, showcasing $15 hats and $10 tees! Come join us tomorrow for great food and entertainment all through the night as we celebrate our 14th...

Continue reading



FITSTRIKE RELEASE: VANGUARD SNAPBACK & HOʻO MANO TEE

Releasing exclusively in-store and online this Tuesday, November 26 at 11am HST.Aloha kākou!This Tuesday, weʻre releasing a new FITSTRIKE Vanguard snapback and Hoʻo Mano tee. The Vanguard snapback features a full denim base with white accents all around, while the Hoʻo Mano tee makes a long-awaited comeback, sporting reflective grey gradient tiger stripes on a black tee.

Continue reading



FITSTRIKE RELEASE: VANGUARD SNAPBACK & OVERSIZED NATIVE TEES

Releasing exclusively in-store and online this Saturday, November 23 at 11am HST.Aloha kākou!We have a new Vanguard snapback and Oversized Native tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features a dark graphite base with light teal undervisor and top button, along with a clear snap enclosure. The front logo is stitched in black, light teal, and shades of grey, while the side logo is stitched in light teal and the back crest is stitched in black and light teal. The Oversized Native design shows up on a mineral grey or black tee, both with light teal print. We recommend sizing up on the mineral grey version due to the tie-dye properties of the tee.

Continue reading