Releasing exclusively in-store and online this Tuesday, May 14 at 11am HST.Aloha kākou!This Tuesday, we’re releasing a new Kamehameha snapback and Who The Crown Fits tee under our FITSTRIKE program. The Kamehameha snapback features a dark graphite base with dark grey front and back embroidery, white top button, navy visor, and navy snap enclosure. The navy WTCF tee features Ka Haʻe Hawaiʻi (Flag of Hawaiʻi) fill on the front and a small white crown on the back.
Releasing exclusively in-store and online this Saturday, May 11 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release consists of a new Vanguard snapback and Brigante tee. The Vanguard features a rifle green base with black embroidery, undervisor, top button, eyelets, and snap enclosure. The Brigante tee will look very familiar to anyone who’s been by the shop and saw the neon Brigante sign in the window. The back logo features a bright neon glow to mimic the sign, while the front keeps it simple with a small white logo, all printed on a black tee.
Releasing exclusively in-store and online this Tuesday, May 7 at 11am HST.Aloha kākou!We’re releasing a new Slaps Wind 59FIFTY and Mua tank top this Tuesday under our FITSTRIKE program. The Slaps Wind features a black base with shades of athletic gold in the flag outlined by red, athletic gold on side and back logos, and kelly green on the undervisor. The Mua tank top features multi-color print on the back with a small white print on the front left chest of a black tank top.
Releasing exclusively in-store and online this Saturday, May 4 at 11am HST.Aloha kākou!This Saturday, we’re releasing a new FITSTRIKE Fasi snapback, featuring a woodland camouflage base with black and white embroidery on the front, white embroidery on the back, and orange accents on the undervisor, side logo, eyelets, top button, and snap enclosure. Along with the Fasi, we’re releasing a new design inspired by a popular brand of caviar, but of course we had put our Hawaiʻi spin on it, with opihi being one of our local delicacies. The Hawaiian Gold design is printed in white and gold on a black tee.
Releasing exclusively in-store and online this Tuesday, April 30 at 11am HST.Aloha kākou!Tuesdayʻs FITSTRIKE release consists of a new Kulāiwi 59FIFTY and a brand new tee design called Scooped. The Kulāiwi 59FIFTY features a royal blue Shadow Tech fabric as the base—which is New Era’s proprietary performance fabric—and white embroidery all around. The new Scooped design is printed on a white tee, and features a FITTED homage to Dave’s Ice Cream, a cultural icon serving up delicious ice cream for over 35 years.
