Releasing exclusively in-store and online this Friday January 30 at 11am HST. fAloha kākou! We’re dropping our Mua 9FIFTY Snapback and the Live & Direct Tee for our next FITSTRIKE release. The Mua 9FIFTY Snapback arrives with a clean black base and black trucker mesh, featuring the bold “Murakami” colorway embroidery for a striking pop of contrast. Inspired by our Home in the Islands, the Live and Direct Tee comes in black and features a crisp white and gold print—classic at its core, with just the right touch of shine. Hawaiʻi is the most isolated populated landmass on Earth. We’re 2,400 miles from the continental United States and 3,857 miles from Tokyo. That isolation defines us. It shapes our culture,...
Releasing exclusively in-store and online this Tuesday, January 27 at 11am HST.
@kakoooiwi
Aloha kākou!
We’re releasing a new Scholar 59FIFTY, Lēʻahi snapback, and Blueprint tee this Tuesday under our FITSTRIKE program. The Scholar 59FIFTY features a black base with yellow and dark blue embroidery on the front and back, and yellow embroidery on the side. The Lēʻahi snapback features black front panels and black trucker mesh side and back panels, along with a black visor and white snap closure. The front patch is encircled in yellow and blue, with a yellow and dark blue logo on the back and a yellow New Era logo on the side. The Blueprint tee arrives in black with white print.
Releasing exclusively in-store and online this Saturday, January 24 at 11am HST. @musubman@palacesaimin@nogubys Aloha kākou! This Saturday, we’re releasing a new Kālai Hawaiʻi A-Frame snapback along with two Fiya Wata tees, under our FITSTRIKE program. The Kālai Hawaiʻi A-Frame snapback features black nylon ripstop on the front panels and visor, along with a kelly green undervisor, orange top button, black trucker mesh around the sides, and a white snap closure in the back. The front and back logos are stitched in green and orange, and the side logo is stitched in orange. The Fiya Wata design celebrates the ʻono local hot sauce you can put on everything—chili peppah watah—with a volcanic illustration printed on a charcoal tee and a matcha...
Releasing exclusively in-store and online this Tuesday, January 20 at 11am HST.
@ainokea_converse
Aloha kākou!
We have a set of H Pride 59FIFTYs and a brand new tee design releasing this Tuesday under our FITSTRIKE program. There are four H Pride 59FIFTYs altogether, all with white embroidery and a kelly green undervisor, with different solid color crowns—black, navy, dark green, and cardinal. The new Marketplace tee features FITTED done up in that iconic custom name art made famous by street vendors in Waikīkī as well as other famous cities around the world. The Marketplace design arrives on a white standard tee and an off-white women’s crop tee.
Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST. The Kingdom of Hawai‘i (Ke Aupuni Hawai‘i) spanned the reigns of eight paramount chiefs (aliʻi), from Paiʻea to Liliʻuokalani. These Wā (era) were defined by leaders who navigated immense challenges through vision, restraint, and profound responsibility (kuleana). The history of these monarchs serves as a potent reminder that true leadership is a constant, daily practice, never to be undertaken lightly. Anchoring Principle (manaʻo): “ ‘U‘uku ka hana, ‘u‘uku ka loa‘a.” (Small work, small gain.) This expresses a timeless truth: effort directly determines outcome. It is not just a caution, but an affirmation that leadership is built not on a single, grand moment, but on consistent, persistent, and present action—on "just"...
