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Releasing exclusively in-store and online this Tuesday, September 19 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release consists of a new H Pride snapback and Shadow Puppets tee. The H Pride snapback features a black base with navy undervisor, white snap closure, navy front logo, red side logo, and red and navy back logo. The Godfather-inspired Shadow Puppets tee features a white and red print on a black tee.

Releasing exclusively in-store and online this Saturday, September 16 at 11am HST. Aloha kākou! We are extremely proud to introduce our newest program, Provision©, bringing you fully engineered (by FITTED) headwear, aimed at providing top-notch fits and quality. We introduce to you the first Provision© engineered F-1 snapback and the new Pae ‘Āina graphic tee in black. Representing our undying love for these islands - ALOHA SERVED DAILY • FITTED • KO HAWAI'I PAE ‘AINA • KULĀIWI Kālai, it has many layers of meaning: to carve, cut, hew, or divide as in land, and also to pare and carve out, like a canoe. This word took us on a journey of reverence, honor, and respect. From the ancient art of...

Releasing exclusively in-store and online this Tuesday, September 12 at 11am HST. Aloha kākou! We have a new FITSTRIKE Kamehameha snapback and Who The Crown Fits tee releasing this Tuesday. The Kamehameha snapback features a dark blue crown with light bronze visor, red top button, white eyelets, and white snap closure. The front and side logos are stitched in white while the back logo is stitched in white and light bronze. The WTCF tee features white print on a brown tee.

Releasing exclusively in-store and online this Saturday, September 9 at 11am HST. Aloha kākou! This Saturday, we’re releasing a new Vanguard snapback and a new tee called Monster. The Vanguard snapback features a lava red base crown with black visor, black top button, white eyelets, and white snap closure. The front logo is stitched in white and gray, while the side logo is stitched in gray and the back logo is stitched in gray and white. The new Monster tee features a white, teal, red, and black print on a black tee.

Releasing exclusively in-store and online this Friday, September 8 at 11am HST. This FITTED Friday's release we recognize two legendary figures in the world of baseball to have graced the Hawaiian Islands with their remarkable talents. From humble beginnings to iconic stature, this release we acknowledge the two power-lefty outfielders having once played for the Hawaii Islanders. The two are none other than Tony Gwynn and Barry Bonds. These two brought their talents, distinct styles, and determination as they played for the Hawaii Islanders at Aloha Stadium. Gwynn and Bonds' time in the islands wasn't just completely paradise in that they needed something to prove to make it to the bigs. With toughness, grit, and skill they were able to...