Releasing exclusively in-store and online this Friday, May 9 at 11am HST:- Aloha 59FIFTY (Navy)- Kamehameha 59FIFTY (Dark Green)- Kamehameha 59FIFTY (Denim/Sky Blue)- Mua 59FIFTY (Stone)- Mua 59FIFTY (New Olive) Aloha kākou! For every $200 you spend in-store or online, you will receive a FREE “59FIFTY Day Aloha.” This hat IS NOT AVAILABLE FOR PURCHASE and will only be gifted to customers who spend $200+. While sizes and supplies last. All products are eligible towards this promotion. In addition, enjoy 30% all previously released 59FIFTYs in-store and online while supplies last. No code necessary for online discounts. Online Customers: The sale and release will start Friday at 11am HST and end Friday at 11:59pm HST. You will notice the “59FIFTY...
Releasing exclusively in-store and online this Tuesday, May 6 at 11am HST.
Aloha kākou!
We have a new Kamehameha snapback and a pair of True Democracy tees releasing this Tuesday under our FITSTRIKE program. The Kamehameha snapback features an indigo crown with soft gray suede on the visor and top button, along with tonal front logo, tonal side logo, white and indigo back logo, and a gray snap closure. The True Democracy tee features white print on a dolphin blue standard tee and women’s oversized crop tee.
Releasing exclusively in-store and online this Saturday, May 3 at 11am HST.
Aloha kākou!
Saturday’s release consists of a new Aloha snapback and his and hers Let’s Roll tees. The Aloha snapback arrives in a camel color with white embroidery all around and a white snap closure. The Let’s Roll design is printed in white and beige on both a mauve standard tee and mauve women’s oversized crop tee.
Releasing exclusively in-store and online this Tuesday, April 29 at 11am HST.
Aloha kākou!
We’re releasing a Mua pair and a Jam Sesh tee this Tuesday under our FITSTRIKE program. The Mua 59FIFTY and Mua Golfer snapback both feature a black base with kelly green undervisor, white side logo, white and beige back logo, and a front logo stitched in brown, red, and yellow as an ode to the real-life mahiole worn by aliʻi. The Golfer snapback version also adds a white rope across the front and a white snap closure in the back. The Jam Sesh tee features matching colors printed on a black tee.
Releasing exclusively in-store and online this Saturday, April 26 at 11am HST.
Aloha kākou!
This Saturday, we’re releasing a new Mua snapback and two Hot Hawaiian Nights tees under our FITSTRIKE program. The Mua snapback features a black 100% nylon ripstop base with a black snap closure and subtle-yet-eye-catching metallic black pearl stitching all around. The Hot Hawaiian Nights tee features another subtle-yet-flashy look with 3M reflective black ink on a light gray standard tee and women’s oversized crop tee.
