Aloha kākou! Twenty years ago, we opened our doors with a few hats, a dream, and a deep belief in Hawai‘i’s stories. You showed up - every drop, every line, every release. From those first cold mornings outside the shop to the nights where we wrapped the block, you turned FITTED from a neighborhood outpost into a world-recognized identity shaped by culture, community, and the pulse of these islands. You brought the energy that pushed us from Na Pō Mahina nights to Kalua I Kona Hale mornings, from Ambush in the Night chaos to the quiet moments where we realized we were building something bigger than apparel - we were building memory. This Black Friday, we honor...
Releasing exclusively in-store and online this Friday, November 28 at 12am HST.@7ad3113Aloha kākou! The journey lies in Kālai, to cut, carve, and divide, mirroring the precision of the stone carver who shaped the tools of life across these islands. This distinction, this act of shaping raw material, anchors the spirit of this capsule. Our narrative begins in the Koʻolau ridges Wa‘ahila, Kūmauna, Kalaepōhaku where a triangular ridge descends, feeding the Pālolo stream that used to flow to Kuekaunahi (The area of walls IN Waikīkī). These natural foundations also shape a cultural boundary between Pālolo and Mānoa, leading us to Kānewai, the "healing waters of Kāne," a spring of sustenance that flowed generously into the 20th century. Shifting slightly westward, our journey...
Releasing exclusively in-store and online this Friday, November 28 at 12am HST. Aloha kākou! Twenty years ago, we opened our doors with a few hats, a dream, and a deep belief in Hawai‘i’s stories. You showed up - every drop, every line, every release. From those first cold mornings outside the shop to the nights where we wrapped the block, you turned FITTED from a neighborhood outpost into a world-recognized identity shaped by culture, community, and the pulse of these islands. You brought the energy that pushed us from Na Pō Mahina nights to Kalua I Kona Hale mornings, from Ambush in the Night chaos to the quiet moments where we realized we were building something bigger than apparel -...
Releasing exclusively in-store and online this Tuesday, November 17 at 11am HST. Aloha kākou! This Tuesday, we’re doubling up our snapback release that showcases two distinct styles. First up is our Kamehameha 9FIFTY snapback, dressed in classic black with a bold orange undervisor for that perfect pop of contrast. The front features Kamehameha embroidered in a sleek metallic black pearl, giving it a nice finish that shines in any light. Next in the lineup is our Manoa Mist in a black trucker cap accented with a woodland camo visor. The Manoa Mist design brings a subtle twist of the standard colors that perfectly complement the camo pattern—an effortless balance of rugged and refined. To complete the drop, we’re also...
