Releasing exclusively in-store and online this Saturday, September 26 at 11am HST. Aloha kākou! Don the Beachcomber built an empire out of borrowed paradise. Ernest Gantt, a Texan who never grew up in the islands, opened his first tiki bar in 1930s Hollywood and sold America a Polynesia of his own invention: rum in carved mugs, thatched roofs, flower leis flattened into set dressing. That fantasy leaked into everything, including the souvenir tee, with its lei-bordered island map, hibiscus wreath, and “HAWAII U.S.A.” pineapple. It was Hawaiʻi seen from the outside, a postcard printed for people passing through. What FITTED and LEILOW are doing with this collaboration is taking that exact visual language and putting it back in kamaʻāina hands....
Releasing exclusively in-store and online this Tuesday, September 22 at 11am HST. Aloha kākou! The FASI TEE has been a FITTED staple pulling its name and inspiration from one of the more recognizable figures in Honolulu history: longtime Mayor Frank Fasi. Across two stretches in office, Fasi served as Honolulu mayor and his time at City Hall overlapped with changes that became permanent parts of everyday life on Oʻahu. One of the most familiar is TheBus. The City’s modern bus system began operating on March 1, 1971, under the Fasi administration. More than five decades later, TheBus remains one of those unmistakably local fixtures which is something generations have grown up catching to school, work, town, the beach and everywhere...
Releasing exclusively in-store and online this Saturday, September 19 at 11am HST. Aloha kākou! Earlier this year, we introduced IMMORTALITÉ, a collection inspired by Princess Victoria Kaʻiulani and the pieces of her life that continue to speak long after her passing. Her paintings, pressed flowers and personal journals became the foundation for a collection centered around memory. These memories recognizing the things we continue to carry forward. The latest installment of IMMORTALITÉ revisits familiar artwork through a new palette, pairing the understated tones of Graphite and Stone with Dophin Blue and White. Leading the release are two new interpretations of our ISLAND ROSE headwear. The caps work as counterparts to one another, reversing the same neutral palette across two silhouettes. Graphite and Stone...
Releasing exclusively in-store and online this Saturday, September 12 at 11am HST. Aloha kākou! LET’S GO ‘BOWS!! We have a fresh new set of UH Warrior gear to help you represent the Braddahhood, with four new hats and three new tees dropping this Saturday, just in time for the night game against New Mexico State! First up is a UH 59FIFTY in chrome with black visor, dark green undervisor, black top button, and black eyelets, along with a black and metallic silver logo outlined in dark green on the front and black stitching on the side and back. Next is a UH snapback in black with a dark green on the undervisor, top button, and snap closure. The front logo...
Releasing exclusively in-store and online this Tuesday, September 8 at 11am HST. @1luciab Aloha kākou! This Tuesday, we’re releasing a brand new tee design called Hawaiian Hut, along with an Aloha 59FIFTY, Aloha snapback, and a Mua strapback. The Aloha 59FIFTY features a RealTree APX camouflage base with black visor, black top button, and black eyelets, while the front and back logos are stitched in black and red and the side logo is stitched in black. The Aloha snapback flips the colorblocking with a black crown, RealTree APX camouflage visor and top button, gray eyelets, and a white snap closure. The front and back logos are stitched in gray and red, while the side logo is stitched in gray. The...
