Releasing exclusively in-store and online this Saturday, December 28 at 11am HST.
Aloha kākou!
This Saturday, we’re releasing a new Lēʻahi snapback and Trilocks tee. The Lēʻahi snapback features a woodland camouflage base with trucker mesh on the back panels, along with a beetroot pink undervisor and snap closure. The front logo is stitched in bright beetroot, lime green, black, white, and blue, while the eyelets are stitched in white, the side crown logo is stitched in beetroot, the side New Era logo is stitched in black and white, and the back crest is stitched in beetroot and white. The Trilocks tee arrives in a clove color with tonal puff print for a clean, subtle look.
Releasing exclusively in-store and online this Tuesday, December 24 at 11am HST.
Aloha kākou!
We’re releasing an ultra clean and classy Aloha snapback alongside our popular Dinner tee, which makes a long-awaited return. The Aloha snapback features a crisp white base with a white snap closure and metallic gold stitching throughout. The Dinner design arrives on a white tee, featuring gold, green, and red print, perfect for the holiday season.
Releasing exclusively in-store and online this Saturday, December 21 at 11am HST. Aloha kākou! Moʻolelo by Ola:Living here in these islands we have a term “Coconut Wireless” when referencing how fast positive or negative information travels. One day I asked my cousin on Molokaʻi if he could send me some deer backstraps. My plan was to make a hearty stew, working within that “use what get” framework we all know so well. His response is classic: "Brah, why you like deer? We get so much deer meat, we sick of eating deer! They walk right up to the back porch! Easy I plug for you." True to his word, he rolls up a week later with a cooler packed full...
Releasing exclusively in-store and online this Tuesday, December 17 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a new Brigante snapback, Trilocks tee, and Who The Crown Fits long-sleeve tee. The Brigante snapback features a pine needle green base with mint eyelets, white snap closure, multi-colored front logo, light pink side logo, and navy and mint back logo. The Trilocks tee features a unique tonal puff print technique on an off-white base, while the WTCF long-sleeve tee features a white print on a eucalyptus base.
Releasing exclusively in-store and online this Saturday, December 14 at 11am HST. Aloha kākou! We have a new Slaps Wind snapback, Moving Weight pullover hoodie, and Shadow Puppets tee releasing this Saturday under our FITSTRIKE program. The vibrant Slaps Wind snapback features a safety yellow crown with black visor, black eyelets, black top button, and a white snap closure. The front Hae Hawaiʻi is stitched in traditional colors and outlined in black, while the side logo is stitched in black and the back logo is stitched in black and white. The Moving Weight pullover hoodie features blue and white print on a premium 14oz heavyweight black hoodie. The Shadow Puppets tee also arrives in black with white and dark gray...
