Releasing exclusively in-store and online this Saturday, May 20 at 11am HST.
Aloha kākou!
We have a new Fasi snapback, Mua strapback, and Kill Them With Aloha tee releasing tomorrow under our FITSTRIKE program. The Fasi snapback features a denim base with orange undervisor and top button, as well as white eyelets, white and orange front logo and back logo, white side logo, and white snap closure. The Mua curved visor strapback features a denim base with white embroidery all around. The brown KTWA tee features white print on the front and back and black print on the wearer’s left side.
Releasing exclusively in-store and online this Tuesday, May 16 at 11am HST.
Aloha kākou!
We’re releasing a new Mua 59FIFTY and Loose Juice tee this Tuesday under our FITSTRIKE program. The Mua 59FIFTY features a stone crown with woodland camouflage crown and top button, while the front logo is stitched in white and a gold-to-red gradient, the side logo is stitched in red, and the back logo is stitched in red and gold. the Loose Juice tee features colors tying back to the Mua printed on a black tee.
Releasing exclusively in-store and online this Saturday, May 13 at 11am HST.
Aloha kākou!
Saturday’s FITSTRIKE release showcases a new Mua snapback and a brand new tee called Corner Store. The Mua snapback features a heather gray base with black and yellow embroidery throughout, and is held together by a black snap closure. The new Corner Store tee features clean, bold lettering reminiscent of old mom and pop corner stores, and is printed in white on a black tee.
Releasing exclusively in-store and online this Tuesday, May 9 at 11am HST.
Aloha kākou!
This Tuesday, we’re releasing a new Kamehameha 59FIFTY, Scholar snapback, and Who The Crown Fits tee, all under our FITSTRIKE program. The Kamehameha 59FIFTY features a navy crown with stone visor and white embroidery all around. The Scholar snapback features a full navy base with yellow embroidery throughout and is secured with a white snap closure. The WTCF tee features navy print on a heather gray tee.
Releasing exclusively in-store and online this Saturday, May 6 at 11am HST. Aloha kākou! We have a special water-centric collection releasing this Saturday, with the anchors of the collection being a four-piece collaboration with the amazing team over at Pelagic, who specialize in premium fishing gear. We specifically selected Pelagic’s custom-made, proprietary Aquatek Hooded Fishing Shirt as the base for our new FAD design (FAD in fishing terminology is a Fish Aggregating Device, used to attract pelagic fish such as marlin, ahi, and mahi-mahi). The Aquatek Hooded Fishing Shirt features 100% nylon construction, crafted to be ultra soft yet built to withstand an active lifestyle—featuring 50+ UPF protection, moisture wicking properties, vented areas for airflow, and is water and...
