@lyon.tang @lyon.tang@ttaylorlovee I have heard my whole life that the destination is not the goal, that to receive this framework one has to actually find their way through the path. Twenty years of FITTED does not simply arrive. It is a long process. It is carried. The only proof you were here at all is what you manage to hand to the ones coming up behind you. This collection speaks to that process, all of it. The full twenty seems like a stretch, but when you are in it you are dipping, dodging, and pivoting. Although this collection took just over a year to design, it took every part of twenty years for us to create. We chose the fifth...
Releasing exclusively in-store and online this Saturday, September 5 at 11am HST \ @rick_coito_tattoos @aaronkia_tattoo @holomua_tattoo Aloha kākou! For this Saturday's FITSTRIKE release, we bring together three pieces connected by the marks, memories, and imagery that continue to represent Hawaiʻi in our own way. Shot among ink, artwork, and the tools of the trade, the setting feels fitting. Tattoos are personal. They tell stories, represent people and places, and often become permanent reminders of where we’ve been and what matters to us. The same can be said for the symbols we continue to put on what we wear. Leading the release is the KOLEA SNAPBACK. A Vegas Gold crown meets a deep navy visor, creating the foundation for the embroidered kōlea...
Releasing exclusively in-store and online this Thursday, September 3 at 11am HST
WE OUTSIDE!
Get your #kit right for #LaborDay #weekend like this:
- Fitted + Paiea Projects Waikiki Pelagic Aquatek HFS (Gray)
- Fitted + Paiea Projects Waikiki AS Colour Surf Cap (Black)
- Fitted + Paiea Projects Waikiki AS Colour Surf Cap (Purple)
Whether youʻre crushing 🍗 and a 🍺 at the 🦌🦌 ; surfing with your grom at #BabyQueens; sipping a Summer Club with your 💃🏾 at the hula mound; or 🎣 on the Gold Coast you need this Waikiki Pelagic Aquatek HFS and Waikiki AS Colour Surf Cap.
Releasing exclusively in-store and online this Tuesday, September 1 at 11am HST Before a phone was something everyone carried in their pocket, making a call sometimes meant pulling over, finding some change, and stepping up to one of the payphones scattered across Hawaiʻi. For tomorrow's FITSTRIKE, we're dialing back into that memory. Returning to the lineup is our DROP A DIME LONG-SLEEVE TEE reworked in Vintage Black. The design takes inspiration from the familiar pay phones once found throughout the islands and the floral artwork that became synonymous with them. Pink and white orchids stretch down both sleeves, bringing a bright piece of Hawaiʻi nostalgia into an otherwise subdued silhouette. A clean FITTED treatment at the chest finishes the front...
Releasing exclusively in-store and online this Saturday, August 29 at 11am HST Class is back in session. But we can all agree that some lessons were never meant for four walls. As another season sets underway, this Saturday we take a familiar logo and bring it outside the classroom. From the University of Hawaiʻi mark to a collegiate-inspired graphic built around our own history, this week’s lineup is rooted in where we come from, what we represent, and the places that continue to shape us. Consider this one a field study. The first UH 59FIFTY FITTED cap arrives completely dressed in white offering a stripped-back take. Tonal white embroidery keeps the familiar “H” subtle against the crown, while matching details throughout...
