We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today's generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we're sowing into our children, much like the glyphosate herbicides Monsanto uses to "cure" their crops. That's why it's up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge and Wisdom and take the time to cultivate it properly. The positive result of this is a fresh and sweet plant that will in time mature, and grow it's branches, bearing it's own fruit and seeds which results in that same succession of Knowledge being passed down.
To represent this idea, we're releasing our Fresh & Sweet tanktop in all yellow (100% cotton) along with a new 'H' Pride New Era snapback in navy blue with gold 'H' and green underbill. 100% wool.