Releasing in-store and online this Saturday, December 30 at 10am HST.
The Haʻaheo snapback will also be available at our 1st edition pop-up in Louieʻs Gen-Gen room located within the highly regarded Liholiho Yacht Club, San Francisco on December 30 and 31.
To coincide with our first ever pop-up shop at Liholiho Yacht Club in San Francisco, we’ve created a brand new design to help mark the special occasion. Titled “Haʻaheo,” this design takes inspiration from Kalaninui Kua Liholiho I ke Kapu ‘Iolani (King Kamehameha II) and his famed royal yacht, which he named “Haʻaheo O Hawaiʻi” (“Pride of Hawaiʻi”). It was originally built in Massachusetts in 1816 under the name Cleopatra’s Barge, and became the first American pure pleasure craft to sail across the Atlantic. A few years later, it was acquired by King Kamehameha II in 1820 for 8000 piculs of sandalwood. The opulent yacht boasted a wide variety of luxury furnishings, as well as a large flag proudly displayed atop the mast.
This became the perfect inspiration for our newest design—with “Haʻaheo” meaning “Pride,” we proudly display a flag stitched to the front, uniquely created with the stripes of the Hawaiian flag mixed with our staple crown mark. The entire hat is constructed from 100% nylon to compete with the elements, dipped in black with tonal side stitching, black and white back stitching, and a white snap enclosure. Alongside the Haʻaheo snapback, we’ll be releasing updated colorways in two popular designs: a black, olive, and red One Nation tee and an olive and black Native pullover hoodie.
The Haʻaheo design also served as the perfect jumping off point for our 2-day pop-up shop and collaboration capsule with Liholiho Yacht Club. Check out the flyer above, and if you’re in the San Francisco area on December 30 or 31, stop by Liholiho Yacht Club for a unique brunch and retail experience, with exclusive FITTED + Liholiho Yacht Club merchandise and the release of the Haʻaheo snapback. Please follow @FITTED, @liholihoyachtclub, and @louiesgengenroom for more information.