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Releasing this Saturday, February 10 at 11am HST.The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.Photo: @meltjoengModel: @kylie_likes_blueMakeup/Hair: @yo_bailzAloha kākou!In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection. Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration...

Releasing in-store and online this Saturday, December 30 at 10am HST.The Haʻaheo snapback will also be available at our 1st edition pop-up in Louieʻs Gen-Gen room located within the highly regarded Liholiho Yacht Club, San Francisco on December 30 and 31.Aloha kākou!To coincide with our first ever pop-up shop at Liholiho Yacht Club in San Francisco, we’ve created a brand new design to help mark the special occasion. Titled “Haʻaheo,” this design takes inspiration from Kalaninui Kua Liholiho I ke Kapu ‘Iolani (King Kamehameha II) and his famed royal yacht, which he named “Haʻaheo O Hawaiʻi” (“Pride of Hawaiʻi”). It was originally built in Massachusetts in 1816 under the name Cleopatra’s Barge, and became the first American pure pleasure craft...