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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & ONE NATION LONG-SLEEVE TEE

Releasing exclusively in-store and online this Tuesday, January 9 at 11am HST.Aloha kākou!We have a new Slaps Wind snapback releasing this Tuesday under our FITSTRIKE program. The Slap Wind’s khaki crown is contrasted nicely against the denim visor and top button, as well as the traditional flag colors outlined in gold. It also features a white snap enclosure, red and white back stitching, tonal side stitching, and a bold red undervisor. The Slaps Wind is accompanied by a matching One Nation long-sleeve tee in navy with white and khaki print.

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HAʻAHEO SNAPBACK, NATIVE HOODIE, & ONE NATION TEE

Releasing in-store and online this Saturday, December 30 at 10am HST.The Haʻaheo snapback will also be available at our 1st edition pop-up in Louieʻs Gen-Gen room located within the highly regarded Liholiho Yacht Club, San Francisco on December 30 and 31.Aloha kākou!To coincide with our first ever pop-up shop at Liholiho Yacht Club in San Francisco, we’ve created a brand new design to help mark the special occasion. Titled “Haʻaheo,” this design takes inspiration from Kalaninui Kua Liholiho I ke Kapu ‘Iolani (King Kamehameha II) and his famed royal yacht, which he named “Haʻaheo O Hawaiʻi” (“Pride of Hawaiʻi”). It was originally built in Massachusetts in 1816 under the name Cleopatra’s Barge, and became the first American pure pleasure craft...

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THE TAKEOVER x KAMEHAMEHA

Releasing tomorrow, Feb. 22ndAloha kakou!Hope everyone's having a great day off school and work on President's Day Malcolm X Day. Tomorrow's release is dubbed The Takeover on an all red tee with a black graphic of the United States with the Hawaiian flag grafted on. Backside is a black crest. The hat coinciding with this tee is a duck canvas (green) Kamehameha with a black Kamehameha, black brim and red button and underbill.

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