Releasing in-store and online this Saturday, April 26th, 2014.
[Photo credit: @ryagra]
Aloha kākou!
Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.
Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**

Cheehuu Beanie
A black 12” cuffed beanie with a white Fasi shaka embroidered on the cuff.
“Money In The Bank” Tee – Red
To go along with the release of the Koko Kālā, we decided to bring another classic design out of the vault. Our “Money In The Bank” design is a graphical nod to the oldest financial institution in Hawaii, established in 1858, with a FITTED twist. Printed on a bold red tee, the fill style of the front design is matched perfectly in the large crown on the upper back.
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