Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.Aloha kākou!Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.
Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.Releasing at select stockists next week.Photos: Udella Auyoung (@ujfmaphotos)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as...
Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.Releasing at select stockists next week.Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the...
Releasing in-store, online, and at select stockists this Saturday, April 18th. Please note that the ʻIliahi Tree Camo Cheehuu snapback will not be available online.Photos: Chris Fujimori (@cfujifilms)Model: Jeff BermoyAloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that...
Releasing in-store, online, and at select stockists this Saturday, March 14th.Aloha kākou!This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Hungy Time Aloha SnapbackFeaturing the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure. Hungy Time Cheehuu 59FIFTYThis 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing...
